RubyPlay Expands Game Offerings with Splash Tech Acquisition

RubyPlay has made a significant move in the live-dealer and table-play domain by acquiring Splash Tech, enhancing its offerings with new jackpot and free-to-play capabilities. This purchase marks a shift for RubyPlay, traditionally known for its content, as it embraces a more platform-centric approach aimed at attracting a broader audience. For further details on the acquisition, check out Gaming Intelligence.

Founded in 2017, RubyPlay has carved out a niche in the online casino space, gaining recognition for its innovative slot games. However, with the competition heating up in online gaming, the company is responding by diversifying its offerings. The UKGC has previously highlighted the need for adaptability in maintaining a competitive edge, a sentiment reflected in RubyPlay's latest acquisition. Splash Tech specializes in jackpot systems and free-to-play games, providing RubyPlay with the tools needed to elevate player engagement.

A RubyPlay spokesperson stated on 9 July: 'The addition of Splash Tech's unique capabilities will enable us to offer a more comprehensive suite of gaming solutions, enhancing player engagement and satisfaction.' This acquisition is a strategic move towards becoming an all-encompassing service provider instead of just a game developer.

What this means for table players in the UK

For table players in the UK, RubyPlay's acquisition of Splash Tech could lead to a wealth of new options in blackjack and baccarat, especially with the inclusion of advanced jackpot features and free-to-play segments. If you've been enjoying the classic table games at UKGC-licensed platforms, anticipate an enriched selection as RubyPlay integrates Splash Tech's technology into its offerings. This could mean more thrilling gameplay, with increased opportunities for side bets and enhanced jackpot chances, all while maintaining RTP transparency.

With many players already engaging with platforms like William Hill or Ladbrokes, known for their diverse game libraries, the arrival of innovative RubyPlay titles could significantly improve the overall gaming experience. Expect to see features that not only engage players but also ensure that the integrity of side bets remains intact.

Scale and context of the acquisition

While the acquisition of Splash Tech by RubyPlay may appear to be a major step, it's essential to place this move in context. The £273,000 deal ranks fourth among acquisitions in the gaming sector in 2026. Although Splash Tech is respected for its technology, it remains smaller compared to industry giants like Entain and Flutter, which own well-known brands such as Sky Vegas and Bet365. As of [12 July 2026], these larger firms continue to dominate the market, making RubyPlay's acquisition a strategic necessity to remain competitive.

For those interested in discovering the best options within UK-regulated casinos, we recommend checking out our comprehensive guide on UKGC casinos. This resource offers valuable insights into top platforms, including payout times, bonuses, and game selections, crucial for making informed choices in the live-dealer and table-play arena.